Therefore, you must reinforce your imagery with contextual copy that gets attention, retains the reader’s interest and gets them thinking buying something.
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Just think about time and cash that went into the roll-out of that catalogue – and hopes with the CEO and VP product or service. They probably patted themselves on your back for creating another colorful catalogue. The marketing department probably awarded themselves another trophy intended for their creative architecture.
Too businesses make the error of delegating marketing into the marketing program. Watch the downward spiral of your organization when the CEO hands off marketing responsibility along with department. Marketing is nice and clean of department requirement. It is a company wide pursuits. All the creative work of the “marketing department” can go ‘down the drain’ as sloppy execution or poorly trained front line office personnel. You can blame marketing but the CEO is responsible. The CEO has got responsibility of conveying the marketing thiet ke catalogue gia re message throughout the company.
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